Channel Companion for Suppliers

Channel Companion runs on fit.

Channel Companion connects your team with advisors who are already working the deals where you fit. No paid placements. No portals. Just intelligence that surfaces the right relationships at the right time.

See How It Works

No commitment required. Sessions run 30 minutes.

The Problem

Channel investments shouldn’t be a guess.

Most suppliers can’t trace a dollar back to an advisor relationship. Channel Companion changes that.

11

Average TSD & Supplier portals an advisor has bookmarked. Fewer than 3 get regular use.

40%

Better introduction conversion when matching is based on deal fit rather than visibility tier.

0

Pay-to-play placement in Channel Companion. Match rank is determined by fit, not spend.

How It Works

Intelligence that compounds over time.

Channel Companion normalizes fragmented data across the ecosystem and surfaces connections that traditional channel infrastructure can’t see.

1

Confirm your supplier profile

We pre-built your profile. Review it and fill the gaps; the match logic is only as good as what’s behind it.

2

Receive qualified introductions

When an advisor’s deal matches your profile, you see the context before the introduction, not after.

3

Track what actually works

Every introduction carries context, so you learn which deal types convert and where to invest.

Confirm profile

Receive introductions

Track what works

Confirm your supplier profile — We pre-built your profile. Review it and fill the gaps; the match logic is only as good as what’s behind it.

Receive qualified introductions — When an advisor’s deal matches your profile, you see the context before the introduction, not after.

Track what actually works — Every introduction carries context, so you learn which deal types convert and where to invest.

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Inside a Match

Here’s what you see when Channel Companion matches you with an advisor.

Sample Match

Advisor Match: Enterprise Freight

Mid-Market Contact Center Opportunity

0%

Deal context: 400-seat contact center, high-volume inbound, current UCaaS contract expiring Q3. Advisor has closed 6 similar deals in the last 18 months.

Strong Fit CCaaS Enterprise Renewal Window

AI Insights

Security cross-sell opportunity detected: no current SASE or SD-WAN in the account.

Advisor has not engaged with your portal in the past 6 months despite active deal flow.

3 similar deals from this advisor closed with a competitor in the last 12 months.

Fit-Based Matching

Channel Companion analyzes deal context and advisor specialization to surface suppliers where the fit is real. Your visibility is determined by relevance, not budget.

Cross-Sell Intelligence

The platform identifies expansion opportunities advisors aren’t currently considering. When a UCaaS deal has a security gap, your team hears about it before someone else does.

Qualified Introductions

Every connection through Channel Companion comes with deal context, advisor background, and a clear reason the match was made. You know why you’re there before the first conversation.

Market Development

MDF and Promotions

Two tools for putting your budget where the deals are.

Market Development Funds

Fund the events that reach your advisors.

1

Advisor posts the event

2

Routes to you by name or tech category

3

You see the audience and expected return

4

You choose what to fund

Advisor posts the event

Routes to you by name or tech category

You see the audience and expected return

You choose what to fund

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Watch the MDF walkthrough →

Promotions

Surface incentives where advisors make recommendations.

Publish a scheduled incentive that surfaces to advisors working your category, where they make recommendations.

See what Channel Companion surfaces for your portfolio.

A 30-minute session. We map your current supplier profile against active advisor deal flow and show you what the platform would surface today.

No commitment. No sales deck. Just real intelligence.