Reach advisors who are working deals you’re built for

Rankings come entirely from fit, so the supplier with the sharpest profile wins, not the biggest budget. Position is never for sale.

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Advisors find you based on deal fit

Supplier platform demo

What Companion does for a supplier

Standardize once, match continuously

Build your profile at the product level one time, and it matches against every relevant deal from then on.

Qualified introductions, not cold leads

Advisors ask for the introduction after they have seen your score and the reasoning behind it.

Deal intelligence

See how often you surface, where you rank and which queries you win, without seeing advisor identities.

No pay-to-play

Match logic is identical for every supplier regardless of package. Tiers differ in tools, not in how advisors see you.

Packages

Every package is a 12-month agreement, and none of them buys a better position.

Essentials

12-month agreement

$1,200a month

Claim, edit and fully build your profile
Smart quote routing
Engagement counts by vertical and match rate
Basic vertical coverage tags
Email and SMS notifications
Up to 25 training assets
Promo creation and scheduling
Quarterly match digest
Channel Manager seats at $49 a month

Choose Essentials

Professional

Enterprise

12-month agreement

$6,000a month

Everything in Professional
Unlimited Channel Manager seats
Up to 5 Sales Leader seats
Category benchmarks for match rate, win rate and speed
A channel advisory relationship
Custom reporting and delivery cadence
Full API access and custom data pipelines
Spiff (sales incentive bonus) ROI attribution and A/B testing
Continuous AI profile optimization
Deep competitive intelligence
Dedicated onboarding and support

Choose Enterprise

Built for suppliers breaking into the channel, too

If you are new to the channel, or no TSD (technology services distributor) carries you yet, Companion is the best place to start. Advisors see every supplier scored against their deal, so you are found on fit, not on whose shelf you sit on. Channel managers who need MDF'r access can request it here.

Need help getting ready for advisors? Our team builds channel programs and brands for companies entering the channel.

See our services

MDF (market development funds) and promotions

See how MDF'r works

Market development funds

Advisors post events by supplier name or by category. You see the audience and the expected return, and choose what to fund.

Promotions

Schedule an incentive, and it surfaces to advisors in your category at the moment they are choosing a supplier.

Questions suppliers ask

How is this different from a TSD portal?

A portal starts from a TSD’s inventory. Companion starts from the deal and recommends on fit, with no bias toward any TSD or portfolio.

Can suppliers pay to rank higher?

No. Rankings come entirely from fit, and the platform is built so that placement cannot be bought.

Will being a broad supplier hurt my ranking?

Breadth isn’t penalized. Vagueness is. A supplier with sharp positioning across several solutions ranks ahead of one with generic descriptions.

Can I see which advisors are viewing my profile?

No. Advisor identities stay protected. You get reporting on how often you surface, where you rank and which queries you perform on.

Who stops suppliers from overstating what they do?

Vague or inflated profiles match poorly, and advisor feedback flags inaccuracies over time.

Does this conflict with our TSD relationships?

No. TSDs remain the commercial backbone for commissions, deal registration and processing. Companion creates qualified introductions on top of that.

How much work is setup?

Setup is front-loaded: product-level profiling, vertical tagging and integrations. After that, maintenance is small and guided by reporting. No dedicated staff is required.

Show up where you fit best

Tell us about your channel program and we’ll recommend a package.

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