Welcome to the channel’s MDF Marketplace
We've made MDF (market development funds) easy (and trackable).
Every MDF request an advisor posts and every dollar a supplier puts in goes out on X as it happens
Follow@chnnlstndrdHow MDF'r works
Until now, getting MDF meant knowing the right person at a supplier.
Describe your event
Who’s coming, and why it deserves funding.
Your eventSampleEventCustomer dinner, 60 guestsWho’s comingIT directors from mid-market healthcareWhy fund itThree open SD-WAN dealsEventCybersecurity lunch, 25 IT leadersWho’s comingSecurity leads from regional banksWhy fund itTwo firewall renewals this quarterEventTwo-day partner summitWho’s comingYour top 40 customers and their IT teamsWhy fund itExpansion across 12 accountsPut in your budget
Your share, and what you’re asking suppliers to fund.
BudgetSampleTotal program{{hwTot}}Your share{{hwPct}}{{hwShr}}Asking suppliers{{hwPctA}}{{hwAsk}}Send it to the suppliers who fit
Pick a category, or name the suppliers you want.
Send toSampleBy categoryBy supplier{{hwReach}}They respond
Suppliers can approve it, pass on it, or ask for more information.
ResponsesSample{{hwSnapName}}Cloud providerReviewingApproved{{hwApprA}}Mobile carrierReviewingAsked for more infoOpenLifecycle providerReviewingPassed$0{{hwLive}}
Apply to the marketplace
Advisors can also apply for MDF suppliers have put into the marketplace. Live now:
Cloud providerLive
$1,500 to $4,500A cloud provider says its best results come from small rooms of IT executives, so it will put $1,500 to $4,500 toward a dinner or roundtable you host in the Southeast US or eastern Canada.Apply by Dec 30Apply
Lifecycle management providerLive
$1,000 to $3,000A technology lifecycle management provider will put $1,000 to $3,000 toward an event for your enterprise customers and prospects, though eligibility depends on which TSD you work with.Apply by Nov 29Apply
AI on-hold audioLive
$2,000An AI company that turns hold time into marketing will put $2,000 toward one event, webinar or email campaign for your clients. Any business that puts callers on hold is a fit, and most of yours do.Apply by Dec 31Apply
Business mobile carrierLive
Up to $2,500A business mobile carrier will cover up to $2,500 of an event for small-business owners, and the ideal guest list is HVAC contractors, electricians and franchisees. Eligibility depends on your TSD.Apply by Nov 29Apply
Cloud communicationsLive
$1,000A cloud communications provider will give an advisor in Missouri, Kansas or Arkansas $1,000 to join a local business association or host a customer lunch and learn. Somebody else can pay the chamber dues this year.Apply by Nov 29Apply
For suppliers
Meet advisors you’ve never worked with.
Requests for youSample
Funded{{hwFunded}}
Channel managers: get into MDF'r
Until self-serve sign-up is on, we add channel managers by hand. Send the form and we will set up your access and reply to you, usually within one business day. Work email only.