What the channel checks first
Suppliers have MDF (market development funds) to spend and advisors have events to fill
The MDF'r is how they find each other. An advisor posts the event or campaign they are planning, and a supplier can fund it, split it with another supplier or pass. Advisors can also apply for existing supplier dollars that are ready to deploy.
Spring customer dinner for 60 guests in Omaha. Budget about $4,000.
Lunch-and-learn on cybersecurity for 25 IT leaders at mid-size clients. Budget about $1,500.
Two-day partner summit in Denver for 40 advisors and our top clients. Budget about $18,000.
Suppliers see your event and the firm details you choose to share, never your client list.
- Cloud providerSplitsFunds events for healthcare advisors$2,000
- Mobile carrierSplitsCo-funds events under $5,000$2,000
- Lifecycle providerPassedNo budget left this quarter$0
- Showing 3 of 3 suppliers
- Cloud providerFundsCybersecurity is the focus this year$1,500
- Mobile carrierPassedCo-funds above $2,500 only$0
- Lifecycle providerPassedNo cybersecurity budget left$0
- Showing 3 of 3 suppliers
- Cloud providerSplitsAnchors summits, asks to split the rest$8,000
- Mobile carrierSplitsSplits with another supplier$6,000
- Lifecycle providerPassedFully committed this quarter$0
- Showing 3 of 3 suppliers
How to get MDF'd with the MDF'r
You post the event
Describe the event or campaign, what it costs and what you bring to it. More detail gets a better answer.
Spring customer event in Omaha. $4,000 requested, 60 expected in the room.
Suppliers see who you are
Next to the request, a supplier sees the firm details you chose to share: what you sell, who you serve and where.
They fund it, split it or pass
A supplier can fund the whole request, split it with another supplier or pass, and you see who responded.
What data does the supplier have access to?
The supplier sees the request and the firm details you chose to share, never your client list.
Why post now?
Suppliers set their 2027 partner-marketing budgets between September and November, so a request posted now counts while the number is being written.
Advisors, get suppliers to fund your next event
MDF is money suppliers set aside to grow through advisors. Post the event or campaign you are planning and a supplier can fund it, so winning more customers costs you less.
Post a requestSuppliers, meet the advisors you have never worked with
MDF is meant to win new business, yet it often goes to advisors a supplier already works with. With the MDF'r, advisors tell you who they serve and what they sell before the first conversation, so the first call starts with a fit you can see.
Fund an eventPost your next event
Suppliers with MDF to spend can fund it, split it or pass.
Post a Real RequestKnow what’s in the ground before you quote
Type an address and see every provider that can serve it, and how fast. Paste the whole site list and run them all at once.
Run a SweepPick a deal and Companion tells you what suppliers fit
Try one of three stock deals and see how Companion scores every supplier in the channel against it. Then work a real deal.
40-seat dental group with three offices, replacing an old phone system and keeping their current EHR integration.
Regional retail chain with 60 stores moving from MPLS to SD-WAN, wants LTE backup at each store.
Hospital system opening a 120-seat contact center, needs HIPAA-ready call recording and an Epic integration.
- Cloud providerTop matchNative EHR integration, multi-office groups of 20 to 60 seats94
- Mobile carrierLower per-seat cost, EHR integration is a paid add-on83
- Lifecycle providerStrong phones, thin on multi-office setup71
- Showing 3 of 3 suppliers
Native integration with the practice's EHR, a record with multi-office groups of 20 to 60 seats, and one number across all three offices.
Mobile carrier costs less per seat and charges extra for the EHR integration.
Whether the offices keep their existing phone numbers.
- Cloud providerTop matchLTE backup at every store, rolled out to chains of 50 to 200 stores91
- Mobile carrierLowest monthly cost per site, slower install window84
- Lifecycle providerSolid SD-WAN, backup sold separately72
- Showing 3 of 3 suppliers
LTE backup is built in at every site, and the team has rolled out to chains of 50 to 200 stores.
Mobile carrier costs less per site and installs store by store over a longer window.
Whether the chain keeps any MPLS circuits for payment traffic.
- Cloud providerTop matchHIPAA-ready recording, native Epic integration93
- Mobile carrierLower seat cost, Epic through a partner80
- Lifecycle providerRight size, recording is a separate product68
- Showing 3 of 3 suppliers
HIPAA-ready call recording and a native Epic integration, for contact centers of 100 to 250 seats.
Mobile carrier costs less per seat and reaches Epic through a third party.
Whether agents work from home, which changes the recording setup.
- Ranked on fit.Scores come from the deal and the supplier record.
- No pay-to-play.No placement product exists, at any price.
- We take 0% commission.Nothing we earn depends on who you pick.
- Your TSD keeps the deal.Introductions can route through the TSD you choose.
Watch MDF'r and Companion work
Access 1,200+ suppliers based on fit
Companion is free for every advisor
Companion
No card needed- Score every supplier from every TSD (technology services distributor) against your deal
- See the reasoning behind every score
- Request introductions through your TSD
- Free access to MDF'r and Sweep
For suppliers
Suppliers have their own site, with packages from $1,200 a month and one rule that applies to every one of them: position is never for sale.
For suppliersConsulting
Recruiting, talent, marketing, software, channel strategy from an independent, creative braintrust.
Consulting services