01
Platform & Positioning
Channel Companion is ecosystem-agnostic. We have visibility across the entire channel without bias toward any TSD, any portfolio, or any supplier who spends more. A TSD portal shows advisors what that TSD carries. Channel Companion shows advisors what actually fits their client, regardless of where that supplier sits in the ecosystem. The difference is the starting point: portals start with inventory, we start with fit.
No. Ranking is based entirely on fit. No supplier can buy their way into a recommendation. The platform was built around this as a structural requirement, not a policy that can be quietly walked back. If fit-based matching is not the foundation, the platform does not work for advisors. And if it does not work for advisors, it does not work for anyone.
Fit specificity is what separates you. Two suppliers in the same category with the same generic description will surface similarly. Two suppliers in the same category where one has mapped their specific integrations, vertical wins, and product-level detail will not look the same to the matching engine. Overlap in category is not overlap in fit, and the platform is built to find the difference.
02
Matching & AI
Breadth is not the issue. Vagueness is. Channel Companion rewards suppliers who know their products and where they fit. A supplier with 40 solutions and sharp positioning on each one will surface ahead of a supplier with 10 solutions and generic descriptions. The platform is designed to find fit, and fit requires specificity.
The AI handles the processing work, but the quality of what goes in determines the quality of what comes out. When you onboard and maintain your profile, that is what the matching engine works from. Paying suppliers are automated through that process specifically because accuracy over time is what makes the matching meaningful. The platform is not making guesses. It is finding real fit based on what you have told it about yourself.
Both. Advisors can search for suppliers by category, vertical, or capability. The platform also surfaces fit-based recommendations when an advisor is evaluating a client situation. Your profile positioning determines whether you show up in both paths.
03
Advisors
We have gated advisor access intentionally up to this point, which means the advisors currently using Channel Companion are there because they sought it out, not because we opened the doors wide. We are projecting 1,000 advisors on the platform within the first 90 to 120 days. You are getting in ahead of that.
The advisor side of the platform is curated. It is not open to anyone. The advisors on Channel Companion sought it out. That matters because it filters for advisors who are actively looking for better ways to find fit for their clients — a very different profile than someone browsing a directory.
04
Results & ROI
We cannot tell you what your ROI will be, and we will not pretend otherwise. What we can tell you: we anticipate 1,000 advisors on the platform within the first 90 to 120 days, and we will provide reporting on how frequently you surface in the top 3 to 5 results for relevant queries. Whether an advisor calls you after that depends on your profile, your responsiveness to inquiries, your content, and your keywords. The platform creates the opportunity. What you do with it determines the return.
That depends on how well your profile is set up and how quickly the advisor base scales in your category. Suppliers who get their profiles right early are the ones positioned to capture activity as it builds. This is not a platform where you set it up and wait. It rewards ongoing engagement and profile accuracy.
05
Data & Privacy
Suppliers cannot see which specific advisors have viewed their profile. We have guardrails, security measures, and privacy protections built in to ensure advisor behavior on the platform stays protected. What suppliers do see is performance data: how frequently they surface in relevant matches, where they rank, and how their profile is performing over time.
Specific advisor identity is not visible to suppliers. What you will have access to is reporting on how often you surface in the top results for relevant queries, so you can see whether your profile is performing and where to adjust. The privacy protections on the advisor side are part of what makes advisors trust the platform enough to use it honestly.
Two things work in combination. The AI penalizes vague or inflated profiles, because vagueness does not match well and poor matches do not surface. And as advisors engage with suppliers through the platform, inaccurate profiles get flagged through that feedback loop. The system is designed so that overpromising costs you visibility, not gains it.
06
Commitment & Onboarding
The standard agreement is 12 months. We are not interested in holding suppliers to a commitment that is not producing results. That is not how we build a platform suppliers trust. If something is not working, the conversation to have is about profile optimization and how you are showing up in the matching, not whether to exit.
It does not. TSDs remain the commercial backbone of the channel. Commissions, deal registration, and transaction processing all flow through them, and that does not change. What Channel Companion does is create qualified introductions that produce incremental deal flow: opportunities that would not have been captured otherwise. Every transaction that results still processes through existing TSD relationships. We are adding intelligence to the front end of the process, not touching the mechanics of how deals close.
Paying suppliers are onboarded through an automated process specifically because accuracy over time is what drives results. The setup investment is front-loaded: getting your profile right at the product level, your verticals tagged correctly, your integrations listed specifically. After that, maintenance is incremental. The diagnostics reporting will show you where gaps are so you are not guessing at what needs attention.
No. The platform is designed to run without a dedicated resource. What it does require is that someone with real product knowledge is involved in the initial setup. Generic descriptions produce generic results. After onboarding, the reporting tells you what to adjust and when.
Once you are signed, you move into an automated onboarding flow that walks you through building out your profile at the product level. Our team is involved in that process to make sure the profile is set up to perform, not just set up to exist. The goal is to get you to a place where the matching engine has what it needs to surface you accurately.
Get specific at the product level. List specific integrations, not just categories. Tag the verticals where you have real wins. Be prescriptive about where you fit well and, just as important, where you do not. Suppliers who optimize at that level of detail are the ones who surface consistently. The platform also includes a diagnostics view that shows you where you are ranking for relevant queries, so you can see what is working and adjust.
07
Supplier Packages
Advisors use Channel Companion for free. Suppliers invest in qualified access to the advisor network. Transparent pricing. Measurable returns.
Essentials
$1,000
/ month
Everything you need to be discoverable and competitive.
- Full platform access with fit-based matching across the entire advisor network
- Complete profile buildout: pricing, taxonomy, and detailed product-level descriptions built to match how advisors actually search
- Ecosystem-wide visibility: reach advisors across the entire channel, not a single TSD portfolio
- Automated onboarding: structured setup that walks you through getting your profile match-ready from day one
- Basic match visibility: confirmation that you are surfacing for relevant queries
- No pay-to-play ranking: your position in results is determined by fit, not spend
The right foundation if you have internal bandwidth to manage your profile and want to get in front of a curated advisor network ahead of the platform's full launch.
Growth
$2,500
/ month
The intelligence layer that turns the platform into a business asset.
- Everything in Essentials
- Custom onboarding: a human involved in building your profile to perform, not just to exist
- Automated data feeds: profile accuracy maintained over time so your matching does not degrade
- Market intelligence access: what the channel is telling us about your category, your competitors, and where advisor demand is moving
- Full reporting cadence: match frequency, ranking trends, and profile performance tracked and delivered on an ongoing basis
- Cross-sell intelligence: AI identification of adjacent opportunities in your product set advisors are not thinking to ask about
- Channel advisory function: data-driven insight into where you fit, where you are losing, and where the real opportunity is in your category
This is your advisory board for the channel. The data that comes out of this platform is more honest than anything your TSD channel manager can tell you, because it has no incentive to make you feel good.
Pro
$5,000
/ month
A dedicated channel intelligence function, not just a platform presence.
- Everything in Growth
- Dedicated support: a named person at The Channel Standard who knows your business, reviews your profile proactively, and flags opportunities before you have to ask
- Custom reporting: built around your specific business questions, including which verticals are converting, which product lines are underperforming in matching, and where the white space is in your category
- Deeper market intelligence: category-level data that goes beyond your own profile performance into what is happening across the ecosystem in your space
- Proactive profile optimization: regular review and adjustment as the platform scales and category dynamics shift
- Priority match visibility: advanced diagnostics showing exactly how and why you surface for specific advisor queries
For a supplier spending $40,000 a year on SPIFs with no visibility into whether they work, $5,000 a month for actual channel intelligence is a straightforward conversation.
How to Choose
Start with what you need from the platform in the first 90 days. If you have internal bandwidth to manage your own profile and interpret your own data, Essentials gets you in and discoverable. If you want the platform to function as an intelligence asset — something that tells you where your category is moving and how your positioning is performing — Growth is where that starts. Pro is for suppliers who want a dedicated resource and custom intelligence built around their business, not a shared dashboard.
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