MDF requests are live in Channel Companion.

For years, two groups who needed each other kept missing. Suppliers found out about the right event after it ended, often in their own market. Advisors spent real time hunting for partners to help fund the next one. The information existed. It just never reached both sides at the same moment.

That gap is now closed inside Channel Companion. An advisor describes the event they are hosting: the audience, the funding they are looking for, what they need from a supplier, and what the supplier can expect in return. The request goes to a supplier by name, or to an entire technology category. Hosting a cybersecurity event without a list of who to invite? Choose the category, and the suppliers who fit get the request.

For suppliers, the trusted advisor you have been working to reach might be the one who reaches out first.

It is live today.